Born out of desire.
“Wear clothes that matter.”
— SOLITAIRE TOWNSEND
We are a re-imagined slow fashion brand that is championed and donned by ethical citizens who are hell-bent on changing the world. We take previously loved t-shirts, give them new life with art, package them up with zero waste, and share them with consumers looking to make a difference in the world.
We started our company because we believe there is a better way to create fashion. Our process removes the need for recycling, manufacturing, and wasteful processes. It all starts with finding a high quality t-shirt that is previously used or was returned. Some are blanks and some have graphics. Some have pockets and some have tags. Once we’ve washed and sanitized the shirts, they move into our proprietary dying processes. After that, we add art that is curated and designed by Stephanie Dillon, our founder. This can be in the form of graffiti, stencils, prints, and more. The clothes are then dried, ironed, and packaged up in compostable bags.
There is no definition of “perfect” at Citizen-T. Each shirt is completely different. It came from a different place, a different person, and a different manufacturer. That’s what makes it special. Through Stephanie’s unique artistic lens, we transform these shirts into someone’s signature piece. With each purchase, we are transforming stigma in the fashion industry around “new is better.”
We were born out of a desire to do more for others and for the earth. This is the most sustainable, eco-friendly way of fashion that we could possibly think of. We exist to positively impact the planet, give back ,and be a catalyst to implement change in the fashion industry.
Why Slow Fashion?
1.4 trillion gallons of water are used each year to create new t-shirts.
The Problem: Fast Fashion
The problem we face today is a predominantly linear economy which contributes to something called “Fast Fashion”. The definition of Fast Fashion is “inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends.” Producing clothes quickly and repetitively results in excessive waste, pollution, the expenditure of valuable resources and contributes to the extensive damage to our earth.
There is too much waste
In the United States alone, there were 13 million pounds of textiles and clothing that went into landfills in 2019, which accounts for 30% of overall landfill waste. Studies are showing the extensive damage done particularly by chronic waste perpetuated by the fast-fashion industry, which is overwhelming landfills and adds to our global carbon footprint. Discarded clothing gets dumped into landfills which produce harmful gases into the environment. This is in addition to the environmental and chemical toll of growing, producing, dying, and creating each item. The culture of consumerism often drives us away from appreciating the beauty in what is already around us and keeps us competing with each other rather than lifting each other up.
Each year, over two billion t-shirts are sold worldwide and with the production of one t-shirt using up to 700 gallons of water. That means we are using it is imperative that we answer the call to curb textile waste.